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作者: 李冠艺 ; 潘疆微 ; 吴盈滢 ;
关键词: 跨境电商;供应链;品牌营销;SHEIN
发表日期: 2019-09
出版社(学位授予单位): 南京财经大学
摘要: 本文通过案例分析方法，以SHEIN公司为例，对其成长策略展开深入探讨，分别从供应链、品牌营销策略和市场定位进行深入研究，以求能够让学生对快时尚行业的商业运作和跨境电商进一步认识。案例配套的策略游戏揭示了SHEIN和类似的电商公司的成长之路，让学生体会商业抉择面临的问题和后果；VR虚拟仿真场景展示了跨境电商企业的内部和产品制造等场景，帮助学生更好理解跨境电商之全貌。

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作者: 李冠艺 ; 潘疆微 ; 吴盈滢 ;
关键词: 跨境电商;供应链;品牌营销;SHEIN
发表日期: 2019-09
出版社(学位授予单位): 南京财经大学
摘要: 本文通过案例分析方法，以SHEIN公司为例，对其成长策略展开深入探讨，分别从供应链、品牌营销策略和市场定位进行深入研究，以求能够让学生对快时尚行业的商业运作和跨境电商进一步认识。案例配套的策略游戏揭示了SHEIN和类似的电商公司的成长之路，让学生体会商业抉择面临的问题和后果；VR虚拟仿真场景展示了跨境电商企业的内部和产品制造等场景，帮助学生更好理解跨境电商之全貌。

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