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广告作为营销中最重要的Promotion手段, 是营销人员的基本技能之一。随着网络技术的普及以及广告行业的不断发展,广告环境变得纷繁复杂,了解广告行业最新趋势的重要性日益凸显。本项目运用虚拟仿真技术并结合程序化广告、新媒体广告等前沿广告形式,依托真实企业案例和营销数据,仿照现实商业场景模拟真实的广告投放决策、操作过程,解决传统教学中实验成本高、不可逆、不可为等难题。深度还原企业中从市场调查和环境分析,到广告战略制定、执行、监测,直到最终完成复盘的广告投放全流程。通过体验式教学加深学生对真实商业场景的理解深度和广度,让学生感受到数据在现代广告投放中的重要性,培养学生互联网营销思维,强化系统化思维模式,满足应用型人才培养目标。

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广告作为营销中最重要的Promotion手段, 是营销人员的基本技能之一。随着网络技术的普及以及广告行业的不断发展,广告环境变得纷繁复杂,了解广告行业最新趋势的重要性日益凸显。本项目运用虚拟仿真技术并结合程序化广告、新媒体广告等前沿广告形式,依托真实企业案例和营销数据,仿照现实商业场景模拟真实的广告投放决策、操作过程,解决传统教学中实验成本高、不可逆、不可为等难题。深度还原企业中从市场调查和环境分析,到广告战略制定、执行、监测,直到最终完成复盘的广告投放全流程。通过体验式教学加深学生对真实商业场景的理解深度和广度,让学生感受到数据在现代广告投放中的重要性,培养学生互联网营销思维,强化系统化思维模式,满足应用型人才培养目标。

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