array(35) { ["id"]=> string(4) "1820" ["type"]=> string(6) "course" ["title"]=> string(36) "探寻东方树叶十年逆袭密码" ["subtitle"]=> string(0) "" ["creator"]=> array(6) { ["id"]=> string(1) "8" ["nickname"]=> string(7) "mingzhu" ["title"]=> string(6) "教师" ["uuid"]=> string(40) "66f930e6f2d349b45f48f24e125e05d3a92fb8d1" ["destroyed"]=> string(1) "0" ["avatar"]=> array(3) { ["small"]=> string(76) "http://www.chinadatacase.com/files/default/2021/11-26/09105602405b816729.png" ["middle"]=> string(76) "http://www.chinadatacase.com/files/default/2021/11-26/091056023132077454.png" ["large"]=> string(76) "http://www.chinadatacase.com/files/default/2021/11-26/0910560220f8152273.png" } } ["showable"]=> string(1) "1" ["buyable"]=> string(1) "1" ["summary"]=> string(883) "

本案例适用于市场营销学、市场调查与预测等课程，旨在帮助学生深入掌握市场营销调研、市场营销策略的知识、提高学生应用理论知识分析实际问题、解决营销问题的能力。本案例选取东方树叶为例，在案例背景中介绍中国无糖茶饮行业发展状况、东方树叶的市场发展历程。从多年被网友票选“中国最难喝的五款饮料之一”到被中年男人买疯的“续命营养液”和Z世代新宠。东方树叶十年坚守终是守得云开见月明，自2019年起多年稳居无糖茶饮市场占有率第一，坐稳农夫山泉第二增长曲线。要求学生以团队形式，运用市场调研和市场营销组合策略理论，探寻东方树叶何以华丽转身，探究其十年逆袭密码，为其他同行业或异业企业提供有效的营销决策建议。

" ["minPrice"]=> string(4) "0.00" ["maxPrice"]=> string(4) "0.00" ["discountId"]=> string(1) "0" ["images"]=> array(3) { ["large"]=> string(76) "http://www.chinadatacase.com/files/course/2023/10-20/140758e7be16457564.jpeg" ["middle"]=> string(76) "http://www.chinadatacase.com/files/course/2023/10-20/140758e7c810033186.jpeg" ["small"]=> string(76) "http://www.chinadatacase.com/files/course/2023/10-20/140758e7ce74021511.jpeg" } ["ratingNum"]=> string(1) "0" ["rating"]=> string(1) "0" ["hitNum"]=> string(3) "497" ["hotSeq"]=> string(1) "0" ["maxPriceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["minPriceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["minDisplayPrice"]=> string(4) "0.00" ["maxDisplayPrice"]=> string(4) "0.00" ["minDisplayPriceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["maxDisplayPriceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["canManage"]=> bool(false) ["peopleShowNum"]=> string(3) "127" ["isMember"]=> bool(false) ["status"]=> string(9) "published" ["orgId"]=> string(1) "1" ["orgCode"]=> string(2) "1." ["recommendWeight"]=> string(1) "0" ["recommendedTime"]=> string(1) "0" ["createdTime"]=> string(25) "2023-10-11T15:20:56+08:00" ["updatedTime"]=> string(25) "2025-12-13T14:13:44+08:00" ["product"]=> array(7) { ["id"]=> string(4) "1820" ["targetType"]=> string(6) "course" ["title"]=> string(36) "探寻东方树叶十年逆袭密码" ["owner"]=> string(1) "8" ["createdTime"]=> string(10) "1697008856" ["updatedTime"]=> string(10) "1698738191" ["target"]=> array(17) { ["id"]=> string(4) "1920" ["type"]=> string(6) "normal" ["title"]=> string(36) "探寻东方树叶十年逆袭密码" ["subtitle"]=> string(0) "" ["summary"]=> string(883) "

本案例适用于市场营销学、市场调查与预测等课程，旨在帮助学生深入掌握市场营销调研、市场营销策略的知识、提高学生应用理论知识分析实际问题、解决营销问题的能力。本案例选取东方树叶为例，在案例背景中介绍中国无糖茶饮行业发展状况、东方树叶的市场发展历程。从多年被网友票选“中国最难喝的五款饮料之一”到被中年男人买疯的“续命营养液”和Z世代新宠。东方树叶十年坚守终是守得云开见月明，自2019年起多年稳居无糖茶饮市场占有率第一，坐稳农夫山泉第二增长曲线。要求学生以团队形式，运用市场调研和市场营销组合策略理论，探寻东方树叶何以华丽转身，探究其十年逆袭密码，为其他同行业或异业企业提供有效的营销决策建议。

" ["cover"]=> array(3) { ["large"]=> string(76) "http://www.chinadatacase.com/files/course/2023/10-20/140758e7be16457564.jpeg" ["middle"]=> string(76) "http://www.chinadatacase.com/files/course/2023/10-20/140758e7c810033186.jpeg" ["small"]=> string(76) "http://www.chinadatacase.com/files/course/2023/10-20/140758e7ce74021511.jpeg" } ["status"]=> string(9) "published" ["studentNum"]=> string(3) "127" ["discountType"]=> string(8) "discount" ["discount"]=> string(2) "10" ["minCoursePrice"]=> string(4) "0.00" ["maxCoursePrice"]=> string(4) "0.00" ["defaultCourseId"]=> string(4) "1938" ["productId"]=> string(4) "1820" ["goodsId"]=> string(4) "1820" ["minCoursePrice2"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["maxCoursePrice2"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } } } ["extensions"]=> array(3) { [0]=> string(8) "teachers" [1]=> string(14) "recommendGoods" [2]=> string(10) "isFavorite" } ["specs"]=> array(1) { [0]=> array(26) { ["id"]=> string(4) "1838" ["goodsId"]=> string(4) "1820" ["targetId"]=> string(4) "1938" ["title"]=> string(0) "" ["seq"]=> string(1) "1" ["status"]=> string(9) "published" ["price"]=> string(4) "0.00" ["coinPrice"]=> string(4) "0.00" ["usageMode"]=> string(7) "forever" ["usageDays"]=> string(1) "0" ["usageStartTime"]=> string(1) "0" ["usageEndTime"]=> string(1) "0" ["buyableStartTime"]=> string(1) "0" ["buyableEndTime"]=> string(1) "0" ["buyableMode"]=> NULL ["buyable"]=> string(1) "1" ["maxJoinNum"]=> string(1) "0" ["services"]=> array(0) { } ["priceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["displayPrice"]=> string(4) "0.00" ["displayPriceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["isMember"]=> bool(false) ["access"]=> array(2) { ["code"]=> string(14) "user.not_login" ["msg"]=> string(15) "用户未登录" } ["hasCertificate"]=> bool(false) ["learnUrl"]=> string(43) "http://www.chinadatacase.com/my/course/1938" ["teachers"]=> array(1) { [0]=> array(6) { ["id"]=> string(1) "8" ["nickname"]=> string(7) "mingzhu" ["title"]=> string(6) "教师" ["uuid"]=> string(40) "66f930e6f2d349b45f48f24e125e05d3a92fb8d1" ["destroyed"]=> string(1) "0" ["avatar"]=> array(3) { ["small"]=> string(76) "http://www.chinadatacase.com/files/default/2021/11-26/09105602405b816729.png" ["middle"]=> string(76) "http://www.chinadatacase.com/files/default/2021/11-26/091056023132077454.png" ["large"]=> string(76) "http://www.chinadatacase.com/files/default/2021/11-26/0910560220f8152273.png" } } } } } } 探寻东方树叶十年逆袭密码 - 中国经管实验教学案例平台

中国经管实验教学案例平台

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