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2023年6月,比亚迪仍以绝对优势高居全球新能源乘用车的榜首。2023年8月2日,比亚迪位列《财富》世界500强榜单第212位。守住技术和成本的核心底力,建立具有高竞争力的价格和产品策略,迅速抢占市场份额则是比亚迪的制胜之道。本案例以比亚迪为例,分析作为新能源产业的一员是怎样从无人问津到一鸣惊人的,通过资料查阅,运用SWOT、PEST、波特竞争策略模型分析方法对比亚迪内外部环境以及优劣势进行分析,得出企业应及时调整战略以适应市场变化,注重科技创新和国际合作,积极开拓新市场,以实现持续增长。
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