array(35) { ["id"]=> string(4) "1846" ["type"]=> string(6) "course" ["title"]=> string(75) "熊彼特创新理论：洽洽瓜子的多样化创新型营销模式设计" ["subtitle"]=> string(0) "" ["creator"]=> array(6) { ["id"]=> string(1) "8" ["nickname"]=> string(7) "mingzhu" ["title"]=> string(6) "教师" ["uuid"]=> string(40) "66f930e6f2d349b45f48f24e125e05d3a92fb8d1" ["destroyed"]=> string(1) "0" ["avatar"]=> array(3) { ["small"]=> string(76) "http://www.chinadatacase.com/files/default/2021/11-26/09105602405b816729.png" ["middle"]=> string(76) "http://www.chinadatacase.com/files/default/2021/11-26/091056023132077454.png" ["large"]=> string(76) "http://www.chinadatacase.com/files/default/2021/11-26/0910560220f8152273.png" } } ["showable"]=> string(1) "1" ["buyable"]=> string(1) "1" ["summary"]=> string(539) "

 

《熊彼特创新理论：洽洽瓜子的多样化创新型营销模式设计》以瓜子行业和洽洽食品股份有限公司为案例素材，让学生体验在创(商)业计划书设计中从行业分析，公司营销策略到营销模式的设计的过程。学生首先阅读行业背景和洽洽食品股份有限公司相关材料，然后结合相关理论分析方法完成行业分析报告、公司痛点分析， 提出解决方案， 进而为洽洽食品股份有限公司设计创新型营销模式。

" ["minPrice"]=> string(4) "0.00" ["maxPrice"]=> string(4) "0.00" ["discountId"]=> string(1) "0" ["images"]=> array(3) { ["large"]=> string(75) "http://www.chinadatacase.com/files/course/2025/03-24/105522aa74f9453606.jpg" ["middle"]=> string(75) "http://www.chinadatacase.com/files/course/2025/03-24/105522aa7fe8625226.jpg" ["small"]=> string(75) "http://www.chinadatacase.com/files/course/2025/03-24/105522aa8665809295.jpg" } ["ratingNum"]=> string(1) "0" ["rating"]=> string(1) "0" ["hitNum"]=> string(3) "447" ["hotSeq"]=> string(1) "0" ["maxPriceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["minPriceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["minDisplayPrice"]=> string(4) "0.00" ["maxDisplayPrice"]=> string(4) "0.00" ["minDisplayPriceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["maxDisplayPriceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["canManage"]=> bool(false) ["peopleShowNum"]=> string(3) "119" ["isMember"]=> bool(false) ["status"]=> string(9) "published" ["orgId"]=> string(1) "1" ["orgCode"]=> string(2) "1." ["recommendWeight"]=> string(1) "0" ["recommendedTime"]=> string(1) "0" ["createdTime"]=> string(25) "2023-10-20T15:31:37+08:00" ["updatedTime"]=> string(25) "2025-12-08T19:45:12+08:00" ["product"]=> array(7) { ["id"]=> string(4) "1846" ["targetType"]=> string(6) "course" ["title"]=> string(75) "熊彼特创新理论：洽洽瓜子的多样化创新型营销模式设计" ["owner"]=> string(1) "8" ["createdTime"]=> string(10) "1697787097" ["updatedTime"]=> string(10) "1742784929" ["target"]=> array(17) { ["id"]=> string(4) "1946" ["type"]=> string(6) "normal" ["title"]=> string(75) "熊彼特创新理论：洽洽瓜子的多样化创新型营销模式设计" ["subtitle"]=> string(0) "" ["summary"]=> string(539) "

 

《熊彼特创新理论：洽洽瓜子的多样化创新型营销模式设计》以瓜子行业和洽洽食品股份有限公司为案例素材，让学生体验在创(商)业计划书设计中从行业分析，公司营销策略到营销模式的设计的过程。学生首先阅读行业背景和洽洽食品股份有限公司相关材料，然后结合相关理论分析方法完成行业分析报告、公司痛点分析， 提出解决方案， 进而为洽洽食品股份有限公司设计创新型营销模式。

" ["cover"]=> array(3) { ["large"]=> string(75) "http://www.chinadatacase.com/files/course/2025/03-24/105522aa74f9453606.jpg" ["middle"]=> string(75) "http://www.chinadatacase.com/files/course/2025/03-24/105522aa7fe8625226.jpg" ["small"]=> string(75) "http://www.chinadatacase.com/files/course/2025/03-24/105522aa8665809295.jpg" } ["status"]=> string(9) "published" ["studentNum"]=> string(3) "119" ["discountType"]=> string(8) "discount" ["discount"]=> string(2) "10" ["minCoursePrice"]=> string(4) "0.00" ["maxCoursePrice"]=> string(4) "0.00" ["defaultCourseId"]=> string(4) "1970" ["productId"]=> string(4) "1846" ["goodsId"]=> string(4) "1846" ["minCoursePrice2"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["maxCoursePrice2"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } } } ["extensions"]=> array(3) { [0]=> string(8) "teachers" [1]=> string(14) "recommendGoods" [2]=> string(10) "isFavorite" } ["specs"]=> array(1) { [0]=> array(26) { ["id"]=> string(4) "1870" ["goodsId"]=> string(4) "1846" ["targetId"]=> string(4) "1970" ["title"]=> string(0) "" ["seq"]=> string(1) "1" ["status"]=> string(9) "published" ["price"]=> string(4) "0.00" ["coinPrice"]=> string(4) "0.00" ["usageMode"]=> string(7) "forever" ["usageDays"]=> string(1) "0" ["usageStartTime"]=> string(1) "0" ["usageEndTime"]=> string(1) "0" ["buyableStartTime"]=> string(1) "0" ["buyableEndTime"]=> string(1) "0" ["buyableMode"]=> NULL ["buyable"]=> string(1) "1" ["maxJoinNum"]=> string(1) "0" ["services"]=> array(0) { } ["priceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["displayPrice"]=> string(4) "0.00" ["displayPriceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["isMember"]=> bool(false) ["access"]=> array(2) { ["code"]=> string(14) "user.not_login" ["msg"]=> string(15) "用户未登录" } ["hasCertificate"]=> bool(false) ["learnUrl"]=> string(43) "http://www.chinadatacase.com/my/course/1970" ["teachers"]=> array(1) { [0]=> array(6) { ["id"]=> string(1) "8" ["nickname"]=> string(7) "mingzhu" ["title"]=> string(6) "教师" ["uuid"]=> string(40) "66f930e6f2d349b45f48f24e125e05d3a92fb8d1" ["destroyed"]=> string(1) "0" ["avatar"]=> array(3) { ["small"]=> string(76) "http://www.chinadatacase.com/files/default/2021/11-26/09105602405b816729.png" ["middle"]=> string(76) "http://www.chinadatacase.com/files/default/2021/11-26/091056023132077454.png" ["large"]=> string(76) "http://www.chinadatacase.com/files/default/2021/11-26/0910560220f8152273.png" } } } } } } 熊彼特创新理论：洽洽瓜子的多样化创新型营销模式设计 - 中国经管实验教学案例平台

中国经管实验教学案例平台

www.chinadatacase.com