array(35) { ["id"]=> string(4) "1849" ["type"]=> string(6) "course" ["title"]=> string(74) "赛事赞助对企业品牌形象影响的实证研究--以亚运会为例" ["subtitle"]=> string(0) "" ["creator"]=> array(6) { ["id"]=> string(1) "8" ["nickname"]=> string(7) "mingzhu" ["title"]=> string(6) "教师" ["uuid"]=> string(40) "66f930e6f2d349b45f48f24e125e05d3a92fb8d1" ["destroyed"]=> string(1) "0" ["avatar"]=> array(3) { ["small"]=> string(76) "http://www.chinadatacase.com/files/default/2021/11-26/09105602405b816729.png" ["middle"]=> string(76) "http://www.chinadatacase.com/files/default/2021/11-26/091056023132077454.png" ["large"]=> string(76) "http://www.chinadatacase.com/files/default/2021/11-26/0910560220f8152273.png" } } ["showable"]=> string(1) "1" ["buyable"]=> string(1) "1" ["summary"]=> string(697) "

 

近日，我国杭州地区举办了第十九届亚运会，此届杭州亚运会运动员的报名人数和举办规模均为历届之最，在这场极富影响力的盛会中，各个本土企业如何借助这一机会树立自己的品牌效益，在激烈的市场竞争中杀出重围。本案例围绕各企业通过对杭州亚运会的赞助和支持来提升知名度并最终提高销量的策略开展市场分析。企业通过对此类具有一定影响力的大型赛事的赞助和广告位租赁来把握消费者消费意愿，提高品牌的知名度，并借此获取消费者对于商品的好感的信任程度最终达到提高商品的销量的目的。

" ["minPrice"]=> string(4) "0.00" ["maxPrice"]=> string(4) "0.00" ["discountId"]=> string(1) "0" ["images"]=> array(3) { ["large"]=> string(76) "http://www.chinadatacase.com/files/course/2024/09-24/1017382ba5f7066058.jpeg" ["middle"]=> string(76) "http://www.chinadatacase.com/files/course/2024/09-24/1017382bac6d555189.jpeg" ["small"]=> string(76) "http://www.chinadatacase.com/files/course/2024/09-24/1017382bb206083124.jpeg" } ["ratingNum"]=> string(1) "0" ["rating"]=> string(1) "0" ["hitNum"]=> string(4) "1429" ["hotSeq"]=> string(1) "0" ["maxPriceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["minPriceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["minDisplayPrice"]=> string(4) "0.00" ["maxDisplayPrice"]=> string(4) "0.00" ["minDisplayPriceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["maxDisplayPriceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["canManage"]=> bool(false) ["peopleShowNum"]=> string(3) "154" ["isMember"]=> bool(false) ["status"]=> string(9) "published" ["orgId"]=> string(1) "1" ["orgCode"]=> string(2) "1." ["recommendWeight"]=> string(1) "0" ["recommendedTime"]=> string(1) "0" ["createdTime"]=> string(25) "2023-10-20T16:10:53+08:00" ["updatedTime"]=> string(25) "2025-12-10T03:53:30+08:00" ["product"]=> array(7) { ["id"]=> string(4) "1849" ["targetType"]=> string(6) "course" ["title"]=> string(74) "赛事赞助对企业品牌形象影响的实证研究--以亚运会为例" ["owner"]=> string(1) "8" ["createdTime"]=> string(10) "1697789453" ["updatedTime"]=> string(10) "1727144281" ["target"]=> array(17) { ["id"]=> string(4) "1949" ["type"]=> string(6) "normal" ["title"]=> string(74) "赛事赞助对企业品牌形象影响的实证研究--以亚运会为例" ["subtitle"]=> string(0) "" ["summary"]=> string(697) "

 

近日，我国杭州地区举办了第十九届亚运会，此届杭州亚运会运动员的报名人数和举办规模均为历届之最，在这场极富影响力的盛会中，各个本土企业如何借助这一机会树立自己的品牌效益，在激烈的市场竞争中杀出重围。本案例围绕各企业通过对杭州亚运会的赞助和支持来提升知名度并最终提高销量的策略开展市场分析。企业通过对此类具有一定影响力的大型赛事的赞助和广告位租赁来把握消费者消费意愿，提高品牌的知名度，并借此获取消费者对于商品的好感的信任程度最终达到提高商品的销量的目的。

" ["cover"]=> array(3) { ["large"]=> string(76) "http://www.chinadatacase.com/files/course/2024/09-24/1017382ba5f7066058.jpeg" ["middle"]=> string(76) "http://www.chinadatacase.com/files/course/2024/09-24/1017382bac6d555189.jpeg" ["small"]=> string(76) "http://www.chinadatacase.com/files/course/2024/09-24/1017382bb206083124.jpeg" } ["status"]=> string(9) "published" ["studentNum"]=> string(3) "154" ["discountType"]=> string(8) "discount" ["discount"]=> string(2) "10" ["minCoursePrice"]=> string(4) "0.00" ["maxCoursePrice"]=> string(4) "0.00" ["defaultCourseId"]=> string(4) "1973" ["productId"]=> string(4) "1849" ["goodsId"]=> string(4) "1849" ["minCoursePrice2"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["maxCoursePrice2"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } } } ["extensions"]=> array(3) { [0]=> string(8) "teachers" [1]=> string(14) "recommendGoods" [2]=> string(10) "isFavorite" } ["specs"]=> array(1) { [0]=> array(26) { ["id"]=> string(4) "1873" ["goodsId"]=> string(4) "1849" ["targetId"]=> string(4) "1973" ["title"]=> string(0) "" ["seq"]=> string(1) "1" ["status"]=> string(9) "published" ["price"]=> string(4) "0.00" ["coinPrice"]=> string(4) "0.00" ["usageMode"]=> string(7) "forever" ["usageDays"]=> string(1) "0" ["usageStartTime"]=> string(1) "0" ["usageEndTime"]=> string(1) "0" ["buyableStartTime"]=> string(1) "0" ["buyableEndTime"]=> string(1) "0" ["buyableMode"]=> NULL ["buyable"]=> string(1) "1" ["maxJoinNum"]=> string(1) "0" ["services"]=> array(0) { } ["priceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["displayPrice"]=> string(4) "0.00" ["displayPriceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["isMember"]=> bool(false) ["access"]=> array(2) { ["code"]=> string(14) "user.not_login" ["msg"]=> string(15) "用户未登录" } ["hasCertificate"]=> bool(false) ["learnUrl"]=> string(43) "http://www.chinadatacase.com/my/course/1973" ["teachers"]=> array(1) { [0]=> array(6) { ["id"]=> string(1) "8" ["nickname"]=> string(7) "mingzhu" ["title"]=> string(6) "教师" ["uuid"]=> string(40) "66f930e6f2d349b45f48f24e125e05d3a92fb8d1" ["destroyed"]=> string(1) "0" ["avatar"]=> array(3) { ["small"]=> string(76) "http://www.chinadatacase.com/files/default/2021/11-26/09105602405b816729.png" ["middle"]=> string(76) "http://www.chinadatacase.com/files/default/2021/11-26/091056023132077454.png" ["large"]=> string(76) "http://www.chinadatacase.com/files/default/2021/11-26/0910560220f8152273.png" } } } } } } 赛事赞助对企业品牌形象影响的实证研究--以亚运会为例 - 中国经管实验教学案例平台

中国经管实验教学案例平台

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