array(35) { ["id"]=> string(4) "1853" ["type"]=> string(6) "course" ["title"]=> string(78) "跨境电商宠物用品市场下，企业如何定制个性化运营策略？" ["subtitle"]=> string(0) "" ["creator"]=> array(6) { ["id"]=> string(1) "8" ["nickname"]=> string(7) "mingzhu" ["title"]=> string(6) "教师" ["uuid"]=> string(40) "66f930e6f2d349b45f48f24e125e05d3a92fb8d1" ["destroyed"]=> string(1) "0" ["avatar"]=> array(3) { ["small"]=> string(76) "http://www.chinadatacase.com/files/default/2021/11-26/09105602405b816729.png" ["middle"]=> string(76) "http://www.chinadatacase.com/files/default/2021/11-26/091056023132077454.png" ["large"]=> string(76) "http://www.chinadatacase.com/files/default/2021/11-26/0910560220f8152273.png" } } ["showable"]=> string(1) "1" ["buyable"]=> string(1) "1" ["summary"]=> string(752) "

随着科技的进步和互联网的普及，电子商务市场发展迅猛。特别是在全球范围内，跨境电商成为了一种经济、高效的交流方式。宠物行业作为一个快速增长的领域，在欧美等发达国家已经形成了庞大而成熟的市场。宠物已经成为人们生活中不可或缺的伙伴，也带动了宠物用品的消费需求。随着互联网经济的兴起，跨境电商平台为宠物用品的销售提供了更广阔的市场。本案例针对亚马逊平台进行客户分析，同时运用Python和LightGBM模型对店铺销售数据进行处理，通过SHAP值的探究，揭示影响宠物用品销量的主要因素，最终依据数据结果讨论企业店铺未来发展方向。

" ["minPrice"]=> string(4) "0.00" ["maxPrice"]=> string(4) "0.00" ["discountId"]=> string(1) "0" ["images"]=> array(3) { ["large"]=> string(75) "http://www.chinadatacase.com/files/course/2024/09-25/13594622a134016953.png" ["middle"]=> string(75) "http://www.chinadatacase.com/files/course/2024/09-25/13594622ad3b867522.png" ["small"]=> string(75) "http://www.chinadatacase.com/files/course/2024/09-25/13594622b3b0173941.png" } ["ratingNum"]=> string(1) "0" ["rating"]=> string(1) "0" ["hitNum"]=> string(3) "592" ["hotSeq"]=> string(1) "0" ["maxPriceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["minPriceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["minDisplayPrice"]=> string(4) "0.00" ["maxDisplayPrice"]=> string(4) "0.00" ["minDisplayPriceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["maxDisplayPriceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["canManage"]=> bool(false) ["peopleShowNum"]=> string(3) "139" ["isMember"]=> bool(false) ["status"]=> string(9) "published" ["orgId"]=> string(1) "1" ["orgCode"]=> string(2) "1." ["recommendWeight"]=> string(1) "0" ["recommendedTime"]=> string(1) "0" ["createdTime"]=> string(25) "2023-10-20T16:46:39+08:00" ["updatedTime"]=> string(25) "2025-12-11T00:42:56+08:00" ["product"]=> array(7) { ["id"]=> string(4) "1853" ["targetType"]=> string(6) "course" ["title"]=> string(78) "跨境电商宠物用品市场下，企业如何定制个性化运营策略？" ["owner"]=> string(1) "8" ["createdTime"]=> string(10) "1697791599" ["updatedTime"]=> string(10) "1727244029" ["target"]=> array(17) { ["id"]=> string(4) "1953" ["type"]=> string(6) "normal" ["title"]=> string(78) "跨境电商宠物用品市场下，企业如何定制个性化运营策略？" ["subtitle"]=> string(0) "" ["summary"]=> string(752) "

随着科技的进步和互联网的普及，电子商务市场发展迅猛。特别是在全球范围内，跨境电商成为了一种经济、高效的交流方式。宠物行业作为一个快速增长的领域，在欧美等发达国家已经形成了庞大而成熟的市场。宠物已经成为人们生活中不可或缺的伙伴，也带动了宠物用品的消费需求。随着互联网经济的兴起，跨境电商平台为宠物用品的销售提供了更广阔的市场。本案例针对亚马逊平台进行客户分析，同时运用Python和LightGBM模型对店铺销售数据进行处理，通过SHAP值的探究，揭示影响宠物用品销量的主要因素，最终依据数据结果讨论企业店铺未来发展方向。

" ["cover"]=> array(3) { ["large"]=> string(75) "http://www.chinadatacase.com/files/course/2024/09-25/13594622a134016953.png" ["middle"]=> string(75) "http://www.chinadatacase.com/files/course/2024/09-25/13594622ad3b867522.png" ["small"]=> string(75) "http://www.chinadatacase.com/files/course/2024/09-25/13594622b3b0173941.png" } ["status"]=> string(9) "published" ["studentNum"]=> string(3) "139" ["discountType"]=> string(8) "discount" ["discount"]=> string(2) "10" ["minCoursePrice"]=> string(4) "0.00" ["maxCoursePrice"]=> string(4) "0.00" ["defaultCourseId"]=> string(4) "1977" ["productId"]=> string(4) "1853" ["goodsId"]=> string(4) "1853" ["minCoursePrice2"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["maxCoursePrice2"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } } } ["extensions"]=> array(3) { [0]=> string(8) "teachers" [1]=> string(14) "recommendGoods" [2]=> string(10) "isFavorite" } ["specs"]=> array(1) { [0]=> array(26) { ["id"]=> string(4) "1877" ["goodsId"]=> string(4) "1853" ["targetId"]=> string(4) "1977" ["title"]=> string(0) "" ["seq"]=> string(1) "1" ["status"]=> string(9) "published" ["price"]=> string(4) "0.00" ["coinPrice"]=> string(4) "0.00" ["usageMode"]=> string(7) "forever" ["usageDays"]=> string(1) "0" ["usageStartTime"]=> string(1) "0" ["usageEndTime"]=> string(1) "0" ["buyableStartTime"]=> string(1) "0" ["buyableEndTime"]=> string(1) "0" ["buyableMode"]=> NULL ["buyable"]=> string(1) "1" ["maxJoinNum"]=> string(1) "0" ["services"]=> array(0) { } ["priceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["displayPrice"]=> string(4) "0.00" ["displayPriceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["isMember"]=> bool(false) ["access"]=> array(2) { ["code"]=> string(14) "user.not_login" ["msg"]=> string(15) "用户未登录" } ["hasCertificate"]=> bool(false) ["learnUrl"]=> string(43) "http://www.chinadatacase.com/my/course/1977" ["teachers"]=> array(1) { [0]=> array(6) { ["id"]=> string(1) "8" ["nickname"]=> string(7) "mingzhu" ["title"]=> string(6) "教师" ["uuid"]=> string(40) "66f930e6f2d349b45f48f24e125e05d3a92fb8d1" ["destroyed"]=> string(1) "0" ["avatar"]=> array(3) { ["small"]=> string(76) "http://www.chinadatacase.com/files/default/2021/11-26/09105602405b816729.png" ["middle"]=> string(76) "http://www.chinadatacase.com/files/default/2021/11-26/091056023132077454.png" ["large"]=> string(76) "http://www.chinadatacase.com/files/default/2021/11-26/0910560220f8152273.png" } } } } } } 跨境电商宠物用品市场下，企业如何定制个性化运营策略？ - 中国经管实验教学案例平台

中国经管实验教学案例平台

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