array(35) { ["id"]=> string(4) "1873" ["type"]=> string(6) "course" ["title"]=> string(68) "品牌生命周期视角下MY公司产品定价决策分析与优化" ["subtitle"]=> string(0) "" ["creator"]=> array(6) { ["id"]=> string(1) "8" ["nickname"]=> string(7) "mingzhu" ["title"]=> string(6) "教师" ["uuid"]=> string(40) "66f930e6f2d349b45f48f24e125e05d3a92fb8d1" ["destroyed"]=> string(1) "0" ["avatar"]=> array(3) { ["small"]=> string(76) "http://www.chinadatacase.com/files/default/2021/11-26/09105602405b816729.png" ["middle"]=> string(76) "http://www.chinadatacase.com/files/default/2021/11-26/091056023132077454.png" ["large"]=> string(76) "http://www.chinadatacase.com/files/default/2021/11-26/0910560220f8152273.png" } } ["showable"]=> string(1) "1" ["buyable"]=> string(1) "1" ["summary"]=> string(808) "

随着中国跨境电商市场的快速增长，进口红酒成为消费者追求高品质生活的重要标志。贸源MY进出口贸易有限公司，作为上海的领先进出口商，为满足国内消费者对高品质红酒的需求，引进了来自不同国家的红酒品牌。然而，面对众多品牌和复杂的市场环境，如何制定合适的定价策略成为公司的一大挑战。本案例从品牌生命周期的视角，探讨了贸源公司在不同生命周期阶段如何制定和优化红酒产品的定价策略。通过对消费者的认知价值分析、竞争对手的竞品分析、机器学习以及文本挖掘，本案例为红酒进口商提供了一个系统的定价策略框架，并为其他跨境电商企业提供了可行的定价决策经验和启示。

" ["minPrice"]=> string(4) "0.00" ["maxPrice"]=> string(4) "0.00" ["discountId"]=> string(1) "0" ["images"]=> array(3) { ["large"]=> string(76) "http://www.chinadatacase.com/files/course/2025/03-24/133523b2d70b600971.jpeg" ["middle"]=> string(76) "http://www.chinadatacase.com/files/course/2025/03-24/133523b2e799984077.jpeg" ["small"]=> string(76) "http://www.chinadatacase.com/files/course/2025/03-24/133523b2f178547885.jpeg" } ["ratingNum"]=> string(1) "0" ["rating"]=> string(1) "0" ["hitNum"]=> string(3) "602" ["hotSeq"]=> string(1) "0" ["maxPriceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["minPriceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["minDisplayPrice"]=> string(4) "0.00" ["maxDisplayPrice"]=> string(4) "0.00" ["minDisplayPriceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["maxDisplayPriceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["canManage"]=> bool(false) ["peopleShowNum"]=> string(3) "107" ["isMember"]=> bool(false) ["status"]=> string(9) "published" ["orgId"]=> string(1) "1" ["orgCode"]=> string(2) "1." ["recommendWeight"]=> string(1) "0" ["recommendedTime"]=> string(1) "0" ["createdTime"]=> string(25) "2023-10-23T16:02:05+08:00" ["updatedTime"]=> string(25) "2026-02-14T09:28:35+08:00" ["product"]=> array(7) { ["id"]=> string(4) "1873" ["targetType"]=> string(6) "course" ["title"]=> string(68) "品牌生命周期视角下MY公司产品定价决策分析与优化" ["owner"]=> string(1) "8" ["createdTime"]=> string(10) "1698048125" ["updatedTime"]=> string(10) "1742794574" ["target"]=> array(17) { ["id"]=> string(4) "1973" ["type"]=> string(6) "normal" ["title"]=> string(68) "品牌生命周期视角下MY公司产品定价决策分析与优化" ["subtitle"]=> string(0) "" ["summary"]=> string(808) "

随着中国跨境电商市场的快速增长，进口红酒成为消费者追求高品质生活的重要标志。贸源MY进出口贸易有限公司，作为上海的领先进出口商，为满足国内消费者对高品质红酒的需求，引进了来自不同国家的红酒品牌。然而，面对众多品牌和复杂的市场环境，如何制定合适的定价策略成为公司的一大挑战。本案例从品牌生命周期的视角，探讨了贸源公司在不同生命周期阶段如何制定和优化红酒产品的定价策略。通过对消费者的认知价值分析、竞争对手的竞品分析、机器学习以及文本挖掘，本案例为红酒进口商提供了一个系统的定价策略框架，并为其他跨境电商企业提供了可行的定价决策经验和启示。

" ["cover"]=> array(3) { ["large"]=> string(76) "http://www.chinadatacase.com/files/course/2025/03-24/133523b2d70b600971.jpeg" ["middle"]=> string(76) "http://www.chinadatacase.com/files/course/2025/03-24/133523b2e799984077.jpeg" ["small"]=> string(76) "http://www.chinadatacase.com/files/course/2025/03-24/133523b2f178547885.jpeg" } ["status"]=> string(9) "published" ["studentNum"]=> string(3) "107" ["discountType"]=> string(8) "discount" ["discount"]=> string(2) "10" ["minCoursePrice"]=> string(4) "0.00" ["maxCoursePrice"]=> string(4) "0.00" ["defaultCourseId"]=> string(4) "1997" ["productId"]=> string(4) "1873" ["goodsId"]=> string(4) "1873" ["minCoursePrice2"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["maxCoursePrice2"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } } } ["extensions"]=> array(3) { [0]=> string(8) "teachers" [1]=> string(14) "recommendGoods" [2]=> string(10) "isFavorite" } ["specs"]=> array(1) { [0]=> array(26) { ["id"]=> string(4) "1897" ["goodsId"]=> string(4) "1873" ["targetId"]=> string(4) "1997" ["title"]=> string(0) "" ["seq"]=> string(1) "1" ["status"]=> string(9) "published" ["price"]=> string(4) "0.00" ["coinPrice"]=> string(4) "0.00" ["usageMode"]=> string(7) "forever" ["usageDays"]=> string(1) "0" ["usageStartTime"]=> string(1) "0" ["usageEndTime"]=> string(1) "0" ["buyableStartTime"]=> string(1) "0" ["buyableEndTime"]=> string(1) "0" ["buyableMode"]=> NULL ["buyable"]=> string(1) "1" ["maxJoinNum"]=> string(1) "0" ["services"]=> array(0) { } ["priceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["displayPrice"]=> string(4) "0.00" ["displayPriceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["isMember"]=> bool(false) ["access"]=> array(2) { ["code"]=> string(14) "user.not_login" ["msg"]=> string(15) "用户未登录" } ["hasCertificate"]=> bool(false) ["learnUrl"]=> string(43) "http://www.chinadatacase.com/my/course/1997" ["teachers"]=> array(1) { [0]=> array(6) { ["id"]=> string(1) "8" ["nickname"]=> string(7) "mingzhu" ["title"]=> string(6) "教师" ["uuid"]=> string(40) "66f930e6f2d349b45f48f24e125e05d3a92fb8d1" ["destroyed"]=> string(1) "0" ["avatar"]=> array(3) { ["small"]=> string(76) "http://www.chinadatacase.com/files/default/2021/11-26/09105602405b816729.png" ["middle"]=> string(76) "http://www.chinadatacase.com/files/default/2021/11-26/091056023132077454.png" ["large"]=> string(76) "http://www.chinadatacase.com/files/default/2021/11-26/0910560220f8152273.png" } } } } } } 品牌生命周期视角下MY公司产品定价决策分析与优化 - 中国经管实验教学案例平台

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