array(35) { ["id"]=> string(4) "2038" ["type"]=> string(6) "course" ["title"]=> string(69) "数字经济背景下电商企业的消费者行为活动数据分析" ["subtitle"]=> string(0) "" ["creator"]=> array(6) { ["id"]=> string(1) "3" ["nickname"]=> string(5) "admin" ["title"]=> string(1) " " ["uuid"]=> string(40) "634d3b58166bfafd4069119be97ee6bfee064c52" ["destroyed"]=> string(1) "0" ["avatar"]=> array(3) { ["small"]=> string(75) "http://www.chinadatacase.com/files/user/otherform/1711697442_1722994936.png" ["middle"]=> string(75) "http://www.chinadatacase.com/files/user/otherform/1711697442_1722994936.png" ["large"]=> string(75) "http://www.chinadatacase.com/files/user/otherform/1711697442_1722994936.png" } } ["showable"]=> string(1) "1" ["buyable"]=> string(1) "1" ["summary"]=> string(644) "

当前数字经济已成为新的经济形态，电子商务作为数字经济发展的重要载体，不仅对传统产业产生了极大影响，还推动了产业数字化转型。电子商务的兴起和发展为企业营销带来了新的契机，在电商营销活动中消费者的行为活动数据至关重要。消费者的类型分析、消费者在线消费心理变化趋势、消费动机、消费决策以及行为特性，对电商企业及时调整电子商务营销技术，实现真正意义上的盈利具有重要的指导作用。因此，要掌握运用数据分析方法分析消费者的行为活动的能力。

" ["minPrice"]=> string(4) "0.00" ["maxPrice"]=> string(4) "0.00" ["discountId"]=> string(1) "0" ["images"]=> array(3) { ["large"]=> string(76) "http://www.chinadatacase.com/files/course/2025/03-19/200758e7885a206320.jpeg" ["middle"]=> string(76) "http://www.chinadatacase.com/files/course/2025/03-19/200758e79453325357.jpeg" ["small"]=> string(76) "http://www.chinadatacase.com/files/course/2025/03-19/200758e79b1d050833.jpeg" } ["ratingNum"]=> string(1) "0" ["rating"]=> string(1) "0" ["hitNum"]=> string(3) "273" ["hotSeq"]=> string(1) "0" ["maxPriceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["minPriceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["minDisplayPrice"]=> string(4) "0.00" ["maxDisplayPrice"]=> string(4) "0.00" ["minDisplayPriceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["maxDisplayPriceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["canManage"]=> bool(false) ["peopleShowNum"]=> string(3) "134" ["isMember"]=> bool(false) ["status"]=> string(7) "created" ["orgId"]=> string(1) "1" ["orgCode"]=> string(2) "1." ["recommendWeight"]=> string(1) "0" ["recommendedTime"]=> string(1) "0" ["createdTime"]=> string(25) "2025-01-13T16:49:15+08:00" ["updatedTime"]=> string(25) "2025-12-10T16:32:28+08:00" ["product"]=> array(7) { ["id"]=> string(4) "2039" ["targetType"]=> string(6) "course" ["title"]=> string(69) "数字经济背景下电商企业的消费者行为活动数据分析" ["owner"]=> string(1) "3" ["createdTime"]=> string(10) "1736758155" ["updatedTime"]=> string(10) "1757481622" ["target"]=> array(17) { ["id"]=> string(4) "2160" ["type"]=> string(6) "normal" ["title"]=> string(69) "数字经济背景下电商企业的消费者行为活动数据分析" ["subtitle"]=> string(0) "" ["summary"]=> string(644) "

当前数字经济已成为新的经济形态，电子商务作为数字经济发展的重要载体，不仅对传统产业产生了极大影响，还推动了产业数字化转型。电子商务的兴起和发展为企业营销带来了新的契机，在电商营销活动中消费者的行为活动数据至关重要。消费者的类型分析、消费者在线消费心理变化趋势、消费动机、消费决策以及行为特性，对电商企业及时调整电子商务营销技术，实现真正意义上的盈利具有重要的指导作用。因此，要掌握运用数据分析方法分析消费者的行为活动的能力。

" ["cover"]=> array(3) { ["large"]=> string(76) "http://www.chinadatacase.com/files/course/2025/03-19/200758e7885a206320.jpeg" ["middle"]=> string(76) "http://www.chinadatacase.com/files/course/2025/03-19/200758e79453325357.jpeg" ["small"]=> string(76) "http://www.chinadatacase.com/files/course/2025/03-19/200758e79b1d050833.jpeg" } ["status"]=> string(9) "published" ["studentNum"]=> string(3) "134" ["discountType"]=> string(8) "discount" ["discount"]=> string(2) "10" ["minCoursePrice"]=> string(4) "0.00" ["maxCoursePrice"]=> string(4) "0.00" ["defaultCourseId"]=> string(4) "2166" ["productId"]=> string(4) "2039" ["goodsId"]=> string(4) "2038" ["minCoursePrice2"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["maxCoursePrice2"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } } } ["extensions"]=> array(3) { [0]=> string(8) "teachers" [1]=> string(14) "recommendGoods" [2]=> string(10) "isFavorite" } ["specs"]=> array(1) { [0]=> array(26) { ["id"]=> string(4) "2065" ["goodsId"]=> string(4) "2038" ["targetId"]=> string(4) "2166" ["title"]=> string(0) "" ["seq"]=> string(1) "1" ["status"]=> string(9) "published" ["price"]=> string(4) "0.00" ["coinPrice"]=> string(4) "0.00" ["usageMode"]=> string(7) "forever" ["usageDays"]=> string(1) "0" ["usageStartTime"]=> string(1) "0" ["usageEndTime"]=> string(1) "0" ["buyableStartTime"]=> string(1) "0" ["buyableEndTime"]=> string(1) "0" ["buyableMode"]=> NULL ["buyable"]=> string(1) "1" ["maxJoinNum"]=> string(1) "0" ["services"]=> array(0) { } ["priceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["displayPrice"]=> string(4) "0.00" ["displayPriceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["isMember"]=> bool(false) ["access"]=> array(2) { ["code"]=> string(14) "user.not_login" ["msg"]=> string(15) "用户未登录" } ["hasCertificate"]=> bool(false) ["learnUrl"]=> string(43) "http://www.chinadatacase.com/my/course/2166" ["teachers"]=> array(1) { [0]=> array(6) { ["id"]=> string(1) "3" ["nickname"]=> string(5) "admin" ["title"]=> string(1) " " ["uuid"]=> string(40) "634d3b58166bfafd4069119be97ee6bfee064c52" ["destroyed"]=> string(1) "0" ["avatar"]=> array(3) { ["small"]=> string(75) "http://www.chinadatacase.com/files/user/otherform/1711697442_1722994936.png" ["middle"]=> string(75) "http://www.chinadatacase.com/files/user/otherform/1711697442_1722994936.png" ["large"]=> string(75) "http://www.chinadatacase.com/files/user/otherform/1711697442_1722994936.png" } } } } } } 数字经济背景下电商企业的消费者行为活动数据分析 - 中国经管实验教学案例平台

中国经管实验教学案例平台

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