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案例深入分析了亚马逊平台上一家专注于鞋类销售的店铺的经营状况。通过整合商品评价、市场Shoes(男装鞋)子类目数据、市场大盘数据、店铺商品信息、店铺销售数据、搜索页商品信息及搜索页商品属性等多维度数据,对店铺的经营状况和商品分布、用户偏好、评分及评价内容等进行了全面剖析。案例采用对比分析、四象限分析、词云图绘制及主题模型文本挖掘等方法,旨在揭示店铺男鞋的经营状况,识别存在的问题,洞察商品销售现状,以期发现潜在的市场机会,助力店铺在竞争激烈的市场中占据更有利的位置。同时,案例详细展示了男鞋市场的季节性销售趋势、品类分布、价格段分布以及消费者舆情等多方面的数据,针对店铺的具体销售情况提出了商品结构优化、价格带调整、营销策略升级及店铺服务改善等一系列具有针对性的建议,以期帮助店铺实现业绩增长,提升经营效益。

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案例深入分析了亚马逊平台上一家专注于鞋类销售的店铺的经营状况。通过整合商品评价、市场Shoes(男装鞋)子类目数据、市场大盘数据、店铺商品信息、店铺销售数据、搜索页商品信息及搜索页商品属性等多维度数据,对店铺的经营状况和商品分布、用户偏好、评分及评价内容等进行了全面剖析。案例采用对比分析、四象限分析、词云图绘制及主题模型文本挖掘等方法,旨在揭示店铺男鞋的经营状况,识别存在的问题,洞察商品销售现状,以期发现潜在的市场机会,助力店铺在竞争激烈的市场中占据更有利的位置。同时,案例详细展示了男鞋市场的季节性销售趋势、品类分布、价格段分布以及消费者舆情等多方面的数据,针对店铺的具体销售情况提出了商品结构优化、价格带调整、营销策略升级及店铺服务改善等一系列具有针对性的建议,以期帮助店铺实现业绩增长,提升经营效益。

" ["cover"]=> array(3) { ["large"]=> string(75) "http://www.chinadatacase.com/files/course/2025/03-20/100709db646f531282.jpg" ["middle"]=> string(75) "http://www.chinadatacase.com/files/course/2025/03-20/100709db7c09638791.jpg" ["small"]=> string(75) "http://www.chinadatacase.com/files/course/2025/03-20/100709db8274515619.jpg" } ["status"]=> string(9) "published" ["studentNum"]=> string(3) "107" ["discountType"]=> string(8) "discount" ["discount"]=> string(2) "10" ["minCoursePrice"]=> string(4) "0.00" ["maxCoursePrice"]=> string(4) "0.00" ["defaultCourseId"]=> string(4) "2195" ["productId"]=> string(4) "2068" ["goodsId"]=> string(4) "2067" ["minCoursePrice2"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["maxCoursePrice2"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } } } ["extensions"]=> array(3) { [0]=> string(8) "teachers" [1]=> string(14) "recommendGoods" [2]=> string(10) "isFavorite" } ["specs"]=> array(1) { [0]=> array(26) { ["id"]=> string(4) "2094" ["goodsId"]=> string(4) "2067" ["targetId"]=> string(4) "2195" ["title"]=> string(0) "" ["seq"]=> string(1) "1" ["status"]=> string(9) "published" ["price"]=> string(4) "0.00" ["coinPrice"]=> string(4) "0.00" ["usageMode"]=> string(7) "forever" ["usageDays"]=> string(1) "0" ["usageStartTime"]=> string(1) "0" ["usageEndTime"]=> string(1) "0" ["buyableStartTime"]=> string(1) "0" ["buyableEndTime"]=> string(1) "0" ["buyableMode"]=> NULL ["buyable"]=> string(1) "1" ["maxJoinNum"]=> string(1) "0" ["services"]=> array(0) { } ["priceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["displayPrice"]=> string(4) "0.00" ["displayPriceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["isMember"]=> bool(false) ["access"]=> array(2) { ["code"]=> string(14) "user.not_login" ["msg"]=> string(15) "用户未登录" } ["hasCertificate"]=> bool(false) ["learnUrl"]=> string(43) "http://www.chinadatacase.com/my/course/2195" ["teachers"]=> array(1) { [0]=> array(6) { ["id"]=> string(1) "3" ["nickname"]=> string(5) "admin" ["title"]=> string(1) " " ["uuid"]=> string(40) "634d3b58166bfafd4069119be97ee6bfee064c52" ["destroyed"]=> string(1) "0" ["avatar"]=> array(3) { ["small"]=> string(75) "http://www.chinadatacase.com/files/user/otherform/1711697442_1722994936.png" ["middle"]=> string(75) "http://www.chinadatacase.com/files/user/otherform/1711697442_1722994936.png" ["large"]=> string(75) "http://www.chinadatacase.com/files/user/otherform/1711697442_1722994936.png" } } } } } } 亚马逊男鞋店铺营销状况分析 - 中国经管实验教学案例平台