array(35) { ["id"]=> string(4) "2114" ["type"]=> string(6) "course" ["title"]=> string(119) "Z世代群体对新中式服装消费现状及影响因素研究————基于SnowNLP与结构方程模型的分析" ["subtitle"]=> string(0) "" ["creator"]=> array(6) { ["id"]=> string(1) "3" ["nickname"]=> string(5) "admin" ["title"]=> string(1) " " ["uuid"]=> string(40) "634d3b58166bfafd4069119be97ee6bfee064c52" ["destroyed"]=> string(1) "0" ["avatar"]=> array(3) { ["small"]=> string(75) "http://www.chinadatacase.com/files/user/otherform/1711697442_1722994936.png" ["middle"]=> string(75) "http://www.chinadatacase.com/files/user/otherform/1711697442_1722994936.png" ["large"]=> string(75) "http://www.chinadatacase.com/files/user/otherform/1711697442_1722994936.png" } } ["showable"]=> string(1) "1" ["buyable"]=> string(1) "1" ["summary"]=> string(861) "

近年来，国家不断强调应建设社会主义文化强国、大力发展文化产业，并推动各行业与中华优秀传统文化深度融合。其中，随着文化认同的提升，“新中式”风格逐渐走进大众视野。由于其种类丰富、设计前卫、展现文化认同等特点此类服装持续走红，各平台销量火爆，但同时也存在品控不稳定、品牌溢价等问题。Z世代作为当下主流消费群体，消费习惯独特、能够洞察市场潮流风向，在“新中式”服装市场中占有重要地位。本案例针对Z世代群体进行客户分析，同时运用SnowNLP和结构方程模型对消费者评论数据进行处理，并通过发放问卷，揭示Z世代群体对新中式服装消费现状及影响因素，最终依据数据分析结果向新中式服装店铺提出建议。

" ["minPrice"]=> string(4) "0.00" ["maxPrice"]=> string(4) "0.00" ["discountId"]=> string(1) "0" ["images"]=> array(3) { ["large"]=> string(75) "http://www.chinadatacase.com/files/course/2025/03-20/150115b10c1c498770.png" ["middle"]=> string(75) "http://www.chinadatacase.com/files/course/2025/03-20/150115b118f9181887.png" ["small"]=> string(75) "http://www.chinadatacase.com/files/course/2025/03-20/150115b11fc8576700.png" } ["ratingNum"]=> string(1) "0" ["rating"]=> string(1) "0" ["hitNum"]=> string(3) "327" ["hotSeq"]=> string(1) "0" ["maxPriceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["minPriceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["minDisplayPrice"]=> string(4) "0.00" ["maxDisplayPrice"]=> string(4) "0.00" ["minDisplayPriceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["maxDisplayPriceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["canManage"]=> bool(false) ["peopleShowNum"]=> string(3) "131" ["isMember"]=> bool(false) ["status"]=> string(7) "created" ["orgId"]=> string(1) "1" ["orgCode"]=> string(2) "1." ["recommendWeight"]=> string(1) "0" ["recommendedTime"]=> string(1) "0" ["createdTime"]=> string(25) "2025-01-13T17:25:54+08:00" ["updatedTime"]=> string(25) "2026-02-10T08:06:05+08:00" ["product"]=> array(7) { ["id"]=> string(4) "2115" ["targetType"]=> string(6) "course" ["title"]=> string(119) "Z世代群体对新中式服装消费现状及影响因素研究————基于SnowNLP与结构方程模型的分析" ["owner"]=> string(1) "3" ["createdTime"]=> string(10) "1736760354" ["updatedTime"]=> string(10) "1742454117" ["target"]=> array(17) { ["id"]=> string(4) "2236" ["type"]=> string(6) "normal" ["title"]=> string(119) "Z世代群体对新中式服装消费现状及影响因素研究————基于SnowNLP与结构方程模型的分析" ["subtitle"]=> string(0) "" ["summary"]=> string(861) "

近年来，国家不断强调应建设社会主义文化强国、大力发展文化产业，并推动各行业与中华优秀传统文化深度融合。其中，随着文化认同的提升，“新中式”风格逐渐走进大众视野。由于其种类丰富、设计前卫、展现文化认同等特点此类服装持续走红，各平台销量火爆，但同时也存在品控不稳定、品牌溢价等问题。Z世代作为当下主流消费群体，消费习惯独特、能够洞察市场潮流风向，在“新中式”服装市场中占有重要地位。本案例针对Z世代群体进行客户分析，同时运用SnowNLP和结构方程模型对消费者评论数据进行处理，并通过发放问卷，揭示Z世代群体对新中式服装消费现状及影响因素，最终依据数据分析结果向新中式服装店铺提出建议。

" ["cover"]=> array(3) { ["large"]=> string(75) "http://www.chinadatacase.com/files/course/2025/03-20/150115b10c1c498770.png" ["middle"]=> string(75) "http://www.chinadatacase.com/files/course/2025/03-20/150115b118f9181887.png" ["small"]=> string(75) "http://www.chinadatacase.com/files/course/2025/03-20/150115b11fc8576700.png" } ["status"]=> string(9) "published" ["studentNum"]=> string(3) "131" ["discountType"]=> string(8) "discount" ["discount"]=> string(2) "10" ["minCoursePrice"]=> string(4) "0.00" ["maxCoursePrice"]=> string(4) "0.00" ["defaultCourseId"]=> string(4) "2242" ["productId"]=> string(4) "2115" ["goodsId"]=> string(4) "2114" ["minCoursePrice2"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["maxCoursePrice2"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } } } ["extensions"]=> array(3) { [0]=> string(8) "teachers" [1]=> string(14) "recommendGoods" [2]=> string(10) "isFavorite" } ["specs"]=> array(1) { [0]=> array(26) { ["id"]=> string(4) "2141" ["goodsId"]=> string(4) "2114" ["targetId"]=> string(4) "2242" ["title"]=> string(0) "" ["seq"]=> string(1) "1" ["status"]=> string(9) "published" ["price"]=> string(4) "0.00" ["coinPrice"]=> string(4) "0.00" ["usageMode"]=> string(7) "forever" ["usageDays"]=> string(1) "0" ["usageStartTime"]=> string(1) "0" ["usageEndTime"]=> string(1) "0" ["buyableStartTime"]=> string(1) "0" ["buyableEndTime"]=> string(1) "0" ["buyableMode"]=> NULL ["buyable"]=> string(1) "1" ["maxJoinNum"]=> string(1) "0" ["services"]=> array(0) { } ["priceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["displayPrice"]=> string(4) "0.00" ["displayPriceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["isMember"]=> bool(false) ["access"]=> array(2) { ["code"]=> string(14) "user.not_login" ["msg"]=> string(15) "用户未登录" } ["hasCertificate"]=> bool(false) ["learnUrl"]=> string(43) "http://www.chinadatacase.com/my/course/2242" ["teachers"]=> array(1) { [0]=> array(6) { ["id"]=> string(1) "3" ["nickname"]=> string(5) "admin" ["title"]=> string(1) " " ["uuid"]=> string(40) "634d3b58166bfafd4069119be97ee6bfee064c52" ["destroyed"]=> string(1) "0" ["avatar"]=> array(3) { ["small"]=> string(75) "http://www.chinadatacase.com/files/user/otherform/1711697442_1722994936.png" ["middle"]=> string(75) "http://www.chinadatacase.com/files/user/otherform/1711697442_1722994936.png" ["large"]=> string(75) "http://www.chinadatacase.com/files/user/otherform/1711697442_1722994936.png" } } } } } } Z世代群体对新中式服装消费现状及影响因素研究————基于SnowNLP与结构方程模型的分析 - 中国经管实验教学案例平台

中国经管实验教学案例平台

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