array(35) { ["id"]=> string(3) "239" ["type"]=> string(6) "course" ["title"]=> string(36) "消费用户行为分析实践项目" ["subtitle"]=> string(0) "" ["creator"]=> array(6) { ["id"]=> string(1) "8" ["nickname"]=> string(7) "mingzhu" ["title"]=> string(6) "教师" ["uuid"]=> string(40) "66f930e6f2d349b45f48f24e125e05d3a92fb8d1" ["destroyed"]=> string(1) "0" ["avatar"]=> array(3) { ["small"]=> string(76) "http://www.chinadatacase.com/files/default/2021/11-26/09105602405b816729.png" ["middle"]=> string(76) "http://www.chinadatacase.com/files/default/2021/11-26/091056023132077454.png" ["large"]=> string(76) "http://www.chinadatacase.com/files/default/2021/11-26/0910560220f8152273.png" } } ["showable"]=> string(1) "1" ["buyable"]=> string(1) "1" ["summary"]=> string(623) "

标题:     消费用户行为分析实践项目
作者:     柳英俊 ; 刘博洋 ; 杨奕 ; 鲁晓雪(指导教师) ;
关键词:     用户行为、RFM模型、消费
发表日期:     2021-09-10
单位:     大连东软信息学院
      大学生小亮开了一家淘宝店铺,主要销售生活日用品。分析该店铺2018年1月至2021年1月三年间的经营数据,根据消费金额、热销商品类型、消费频次等用户行为,运用RFM模型的等分析客户类型和店铺经营情况,并为小亮提出有可行性的经营建议。

" ["minPrice"]=> string(4) "0.00" ["maxPrice"]=> string(4) "0.00" ["discountId"]=> string(1) "0" ["images"]=> array(3) { ["large"]=> string(75) "http://www.chinadatacase.com/files/course/2023/05-05/105155b7ebbc726175.png" ["middle"]=> string(75) "http://www.chinadatacase.com/files/course/2023/05-05/105155b7f6b9048926.png" ["small"]=> string(75) "http://www.chinadatacase.com/files/course/2023/05-05/105155b7fda5475768.png" } ["ratingNum"]=> string(1) "0" ["rating"]=> string(1) "0" ["hitNum"]=> string(3) "662" ["hotSeq"]=> string(1) "0" ["maxPriceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["minPriceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["minDisplayPrice"]=> string(4) "0.00" ["maxDisplayPrice"]=> string(4) "0.00" ["minDisplayPriceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["maxDisplayPriceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["canManage"]=> bool(false) ["peopleShowNum"]=> string(3) "128" ["isMember"]=> bool(false) ["status"]=> string(9) "published" ["orgId"]=> string(1) "1" ["orgCode"]=> string(2) "1." ["recommendWeight"]=> string(1) "0" ["recommendedTime"]=> string(1) "0" ["createdTime"]=> string(25) "2022-03-03T10:13:32+08:00" ["updatedTime"]=> string(25) "2025-12-09T23:06:07+08:00" ["product"]=> array(7) { ["id"]=> string(3) "239" ["targetType"]=> string(6) "course" ["title"]=> string(36) "消费用户行为分析实践项目" ["owner"]=> string(1) "8" ["createdTime"]=> string(10) "1646273612" ["updatedTime"]=> string(10) "1744334208" ["target"]=> array(17) { ["id"]=> string(3) "273" ["type"]=> string(6) "normal" ["title"]=> string(36) "消费用户行为分析实践项目" ["subtitle"]=> string(0) "" ["summary"]=> string(623) "

标题:     消费用户行为分析实践项目
作者:     柳英俊 ; 刘博洋 ; 杨奕 ; 鲁晓雪(指导教师) ;
关键词:     用户行为、RFM模型、消费
发表日期:     2021-09-10
单位:     大连东软信息学院
      大学生小亮开了一家淘宝店铺,主要销售生活日用品。分析该店铺2018年1月至2021年1月三年间的经营数据,根据消费金额、热销商品类型、消费频次等用户行为,运用RFM模型的等分析客户类型和店铺经营情况,并为小亮提出有可行性的经营建议。

" ["cover"]=> array(3) { ["large"]=> string(75) "http://www.chinadatacase.com/files/course/2023/05-05/105155b7ebbc726175.png" ["middle"]=> string(75) "http://www.chinadatacase.com/files/course/2023/05-05/105155b7f6b9048926.png" ["small"]=> string(75) "http://www.chinadatacase.com/files/course/2023/05-05/105155b7fda5475768.png" } ["status"]=> string(9) "published" ["studentNum"]=> string(3) "128" ["discountType"]=> string(8) "discount" ["discount"]=> string(2) "10" ["minCoursePrice"]=> string(4) "0.00" ["maxCoursePrice"]=> string(4) "0.00" ["defaultCourseId"]=> string(3) "273" ["productId"]=> string(3) "239" ["goodsId"]=> string(3) "239" ["minCoursePrice2"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["maxCoursePrice2"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } } } ["extensions"]=> array(3) { [0]=> string(8) "teachers" [1]=> string(14) "recommendGoods" [2]=> string(10) "isFavorite" } ["specs"]=> array(1) { [0]=> array(26) { ["id"]=> string(3) "239" ["goodsId"]=> string(3) "239" ["targetId"]=> string(3) "273" ["title"]=> string(0) "" ["seq"]=> string(1) "1" ["status"]=> string(9) "published" ["price"]=> string(4) "0.00" ["coinPrice"]=> string(4) "0.00" ["usageMode"]=> string(7) "forever" ["usageDays"]=> string(1) "0" ["usageStartTime"]=> string(1) "0" ["usageEndTime"]=> string(1) "0" ["buyableStartTime"]=> string(1) "0" ["buyableEndTime"]=> string(1) "0" ["buyableMode"]=> NULL ["buyable"]=> string(1) "1" ["maxJoinNum"]=> string(1) "0" ["services"]=> array(0) { } ["priceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["displayPrice"]=> string(4) "0.00" ["displayPriceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["isMember"]=> bool(false) ["access"]=> array(2) { ["code"]=> string(14) "user.not_login" ["msg"]=> string(15) "用户未登录" } ["hasCertificate"]=> bool(false) ["learnUrl"]=> string(42) "http://www.chinadatacase.com/my/course/273" ["teachers"]=> array(1) { [0]=> array(6) { ["id"]=> string(1) "8" ["nickname"]=> string(7) "mingzhu" ["title"]=> string(6) "教师" ["uuid"]=> string(40) "66f930e6f2d349b45f48f24e125e05d3a92fb8d1" ["destroyed"]=> string(1) "0" ["avatar"]=> array(3) { ["small"]=> string(76) "http://www.chinadatacase.com/files/default/2021/11-26/09105602405b816729.png" ["middle"]=> string(76) "http://www.chinadatacase.com/files/default/2021/11-26/091056023132077454.png" ["large"]=> string(76) "http://www.chinadatacase.com/files/default/2021/11-26/0910560220f8152273.png" } } } } } } 消费用户行为分析实践项目 - 中国经管实验教学案例平台