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作者: 程文莉 ; 陈贝 ;
关键词: 医疗器械行业;现金流;生命周期;OPM策略
发表日期: 2018-10-09
出版社(学位授予单位): 重庆工商大学
摘要: 近几年来,中国医疗器械产业持续增长。在巨大的市场容量下,国内中小型创业企业应当如何杀出重围,确立自己的一席之地?RT医械公司是行业中快速发展的中小企业之一,在激烈的市场竞争中其迅速的发展不禁惹人关注。本案例以公司发展历程为主线,介绍公司在发展过程中所面临的诸多资金问题,并进一步揭示其现金流量管理背后的“秘密”。利用本案例提供的资料,学员们可以深入探讨中小型高新技术企业如何解决各生命周期的资金难题,思考如何进行有效的现金流量管理,从而帮助企业更快地实现企业发展愿景。
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关键词: 医疗器械行业;现金流;生命周期;OPM策略
发表日期: 2018-10-09
出版社(学位授予单位): 重庆工商大学
摘要: 近几年来,中国医疗器械产业持续增长。在巨大的市场容量下,国内中小型创业企业应当如何杀出重围,确立自己的一席之地?RT医械公司是行业中快速发展的中小企业之一,在激烈的市场竞争中其迅速的发展不禁惹人关注。本案例以公司发展历程为主线,介绍公司在发展过程中所面临的诸多资金问题,并进一步揭示其现金流量管理背后的“秘密”。利用本案例提供的资料,学员们可以深入探讨中小型高新技术企业如何解决各生命周期的资金难题,思考如何进行有效的现金流量管理,从而帮助企业更快地实现企业发展愿景。
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