数据挖掘是一种新的商业信息处理技术，其主要特点是对商业数据库 中的大量业务数据进行抽取、转换、分析和其他模型化处理，从中提取辅助 商业决策的关键性数据。本实验基于实际商业决策问题，设计五大应用场景， 运用主流数据挖掘软件 WEKA 进行商业数据挖掘。具体为，采用美国大学排 名数据集进行数据预处理分析，采用超市购物篮数据进行关联规则分析，采 用葡萄牙银行电话营销数据集进行分类实验，分别采用上证综指和手机属性 与价格数据集进行时间序列模型预测和因果模型预测，采用澳大利亚信用卡 客户数据集进行聚类分析。通过课程实验，提高学生数据挖掘技术的认识， 并掌握设计和开发数据挖掘算法和系统的初步能力，从而具备在商业领域中 进行数据挖掘的初步技能。
"
["minPrice"]=>
string(4) "0.00"
["maxPrice"]=>
string(4) "0.00"
["discountId"]=>
string(1) "0"
["images"]=>
array(3) {
["large"]=>
string(75) "http://www.chinadatacase.com/files/course/2023/03-15/172617912d73329685.jpg"
["middle"]=>
string(75) "http://www.chinadatacase.com/files/course/2023/03-15/17261791731b628112.jpg"
["small"]=>
string(75) "http://www.chinadatacase.com/files/course/2023/03-15/172617919868028078.jpg"
}
["ratingNum"]=>
string(1) "0"
["rating"]=>
string(1) "0"
["hitNum"]=>
string(3) "227"
["hotSeq"]=>
string(1) "0"
["maxPriceObj"]=>
array(2) {
["currency"]=>
string(3) "RMB"
["amount"]=>
string(4) "0.00"
}
["minPriceObj"]=>
array(2) {
["currency"]=>
string(3) "RMB"
["amount"]=>
string(4) "0.00"
}
["minDisplayPrice"]=>
string(4) "0.00"
["maxDisplayPrice"]=>
string(4) "0.00"
["minDisplayPriceObj"]=>
array(2) {
["currency"]=>
string(3) "RMB"
["amount"]=>
string(4) "0.00"
}
["maxDisplayPriceObj"]=>
array(2) {
["currency"]=>
string(3) "RMB"
["amount"]=>
string(4) "0.00"
}
["canManage"]=>
bool(false)
["peopleShowNum"]=>
string(3) "102"
["isMember"]=>
bool(false)
["status"]=>
string(9) "published"
["orgId"]=>
string(1) "1"
["orgCode"]=>
string(2) "1."
["recommendWeight"]=>
string(1) "0"
["recommendedTime"]=>
string(1) "0"
["createdTime"]=>
string(25) "2022-07-20T15:37:57+08:00"
["updatedTime"]=>
string(25) "2026-02-11T02:32:45+08:00"
["product"]=>
array(7) {
["id"]=>
string(3) "727"
["targetType"]=>
string(6) "course"
["title"]=>
string(18) "商业数据挖掘"
["owner"]=>
string(2) "71"
["createdTime"]=>
string(10) "1658302677"
["updatedTime"]=>
string(10) "1742363716"
["target"]=>
array(17) {
["id"]=>
string(3) "764"
["type"]=>
string(6) "normal"
["title"]=>
string(18) "商业数据挖掘"
["subtitle"]=>
string(0) ""
["summary"]=>
string(1157) " 数据挖掘是一种新的商业信息处理技术，其主要特点是对商业数据库 中的大量业务数据进行抽取、转换、分析和其他模型化处理，从中提取辅助 商业决策的关键性数据。本实验基于实际商业决策问题，设计五大应用场景， 运用主流数据挖掘软件 WEKA 进行商业数据挖掘。具体为，采用美国大学排 名数据集进行数据预处理分析，采用超市购物篮数据进行关联规则分析，采 用葡萄牙银行电话营销数据集进行分类实验，分别采用上证综指和手机属性 与价格数据集进行时间序列模型预测和因果模型预测，采用澳大利亚信用卡 客户数据集进行聚类分析。通过课程实验，提高学生数据挖掘技术的认识， 并掌握设计和开发数据挖掘算法和系统的初步能力，从而具备在商业领域中 进行数据挖掘的初步技能。
"
["cover"]=>
array(3) {
["large"]=>
string(75) "http://www.chinadatacase.com/files/course/2023/03-15/172617912d73329685.jpg"
["middle"]=>
string(75) "http://www.chinadatacase.com/files/course/2023/03-15/17261791731b628112.jpg"
["small"]=>
string(75) "http://www.chinadatacase.com/files/course/2023/03-15/172617919868028078.jpg"
}
["status"]=>
string(9) "published"
["studentNum"]=>
string(3) "102"
["discountType"]=>
string(8) "discount"
["discount"]=>
string(2) "10"
["minCoursePrice"]=>
string(4) "0.00"
["maxCoursePrice"]=>
string(4) "0.00"
["defaultCourseId"]=>
string(3) "767"
["productId"]=>
string(3) "727"
["goodsId"]=>
string(3) "727"
["minCoursePrice2"]=>
array(2) {
["currency"]=>
string(3) "RMB"
["amount"]=>
string(4) "0.00"
}
["maxCoursePrice2"]=>
array(2) {
["currency"]=>
string(3) "RMB"
["amount"]=>
string(4) "0.00"
}
}
}
["extensions"]=>
array(3) {
[0]=>
string(8) "teachers"
[1]=>
string(14) "recommendGoods"
[2]=>
string(10) "isFavorite"
}
["specs"]=>
array(1) {
[0]=>
array(26) {
["id"]=>
string(3) "730"
["goodsId"]=>
string(3) "727"
["targetId"]=>
string(3) "767"
["title"]=>
string(0) ""
["seq"]=>
string(1) "1"
["status"]=>
string(9) "published"
["price"]=>
string(4) "0.00"
["coinPrice"]=>
string(4) "0.00"
["usageMode"]=>
string(7) "forever"
["usageDays"]=>
string(1) "0"
["usageStartTime"]=>
string(1) "0"
["usageEndTime"]=>
string(1) "0"
["buyableStartTime"]=>
string(1) "0"
["buyableEndTime"]=>
string(1) "0"
["buyableMode"]=>
NULL
["buyable"]=>
string(1) "1"
["maxJoinNum"]=>
string(1) "0"
["services"]=>
array(0) {
}
["priceObj"]=>
array(2) {
["currency"]=>
string(3) "RMB"
["amount"]=>
string(4) "0.00"
}
["displayPrice"]=>
string(4) "0.00"
["displayPriceObj"]=>
array(2) {
["currency"]=>
string(3) "RMB"
["amount"]=>
string(4) "0.00"
}
["isMember"]=>
bool(false)
["access"]=>
array(2) {
["code"]=>
string(14) "user.not_login"
["msg"]=>
string(15) "用户未登录"
}
["hasCertificate"]=>
bool(false)
["learnUrl"]=>
string(42) "http://www.chinadatacase.com/my/course/767"
["teachers"]=>
array(1) {
[0]=>
array(6) {
["id"]=>
string(2) "71"
["nickname"]=>
string(6) "admin2"
["title"]=>
string(5) "admin"
["uuid"]=>
string(40) "0594022bb8ab8bc17c0faad10ac9e108223f750e"
["destroyed"]=>
string(1) "0"
["avatar"]=>
array(3) {
["small"]=>
string(73) "http://www.chinadatacase.com/files/user/2023/03-09/0913415c02ed921676.png"
["middle"]=>
string(73) "http://www.chinadatacase.com/files/user/2023/03-09/0913415bfc8f030926.png"
["large"]=>
string(73) "http://www.chinadatacase.com/files/user/2023/03-09/0913415bee27724865.png"
}
}
}
}
}
}
{
"i18nChapterName": "章",
"i18nUnitName": "节",
"i18nLessonName": "课时",
"i18nTaskName":"任务"
}
{
"text": {
"icon": "es-icon es-icon-graphic",
"name": "图文"
}
,
"video": {
"icon": "es-icon es-icon-video",
"name": "视频"
}
,
"audio": {
"icon": "es-icon es-icon-audio",
"name": "音频"
}
,
"live": {
"icon": "es-icon es-icon-entry-live",
"name": "直播"
}
,
"discuss": {
"icon": "es-icon es-icon-discuss",
"name": "讨论"
}
,
"flash": {
"icon": "es-icon es-icon-flash",
"name": "Flash"
}
,
"doc": {
"icon": "es-icon es-icon-document",
"name": "文档"
}
,
"ppt": {
"icon": "es-icon es-icon-ppt",
"name": "PPT"
}
,
"testpaper": {
"icon": "es-icon es-icon-examination",
"name": "考试"
}
,
"homework": {
"icon": "es-icon es-icon-task",
"name": "作业"
}
,
"exercise": {
"icon": "es-icon es-icon-exercise",
"name": "练习"
}
,
"download": {
"icon": "es-icon es-icon-downloadfile",
"name": "下载资料"
}
,
"cases": {
"icon": "es-icon es-icon-school",
"name": "实验"
}
}
1771269119
