array(35) { ["id"]=> string(3) "742" ["type"]=> string(6) "course" ["title"]=> string(63) "与日俱进、破茧难成:PTP项目交易平台初创之惑" ["subtitle"]=> string(0) "" ["creator"]=> array(6) { ["id"]=> string(3) "920" ["nickname"]=> string(5) "sunzt" ["title"]=> string(3) "SZT" ["uuid"]=> string(40) "e503fcc369566e5334164b592282c631dc411d18" ["destroyed"]=> string(1) "0" ["avatar"]=> array(3) { ["small"]=> string(76) "http://www.chinadatacase.com/files/default/2022/07-19/154831f8e462628432.jpg" ["middle"]=> string(76) "http://www.chinadatacase.com/files/default/2022/07-19/154831f8dc02094723.jpg" ["large"]=> string(76) "http://www.chinadatacase.com/files/default/2022/07-19/154831f8cf4a300315.jpg" } } ["showable"]=> string(1) "1" ["buyable"]=> string(1) "1" ["summary"]=> string(866) "

  作者: 韩小汀 ; 米泉 ; 周宁 ; 张强 ;

  关键词: 项目交易平台;精益创业;最小可行化产品;产品迭代

  发表日期: 2019-09-30

  出版社(学位授予单位): 北京航空航天大学

  摘要: 本案例描述了张三自决定创业后,经历了PTP项目交易平台推广不理想、失去“天使客户”等问题,但经过平台产品的快速迭代、不断试错、持续优化,最终成功签下第一订单的创业过程。然而,就在公司刚有起色时,平台再次陷入收入微薄的困境。张三创业之路该走向何方,成为摆在创业者面前的难题。案例旨在以张三的视角分析精益创业理论对初创公司的指导意义,引导学生对互联网公司产品创新、商业模式抉择等问题进行深入思考。

" ["minPrice"]=> string(4) "0.00" ["maxPrice"]=> string(4) "0.00" ["discountId"]=> string(1) "0" ["images"]=> array(3) { ["large"]=> string(75) "http://www.chinadatacase.com/files/course/2023/09-19/1026124e6e97428753.png" ["middle"]=> string(75) "http://www.chinadatacase.com/files/course/2023/09-19/1026124e7883121830.png" ["small"]=> string(75) "http://www.chinadatacase.com/files/course/2023/09-19/1026124e7ebc673415.png" } ["ratingNum"]=> string(1) "0" ["rating"]=> string(1) "0" ["hitNum"]=> string(4) "5005" ["hotSeq"]=> string(1) "0" ["maxPriceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["minPriceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["minDisplayPrice"]=> string(4) "0.00" ["maxDisplayPrice"]=> string(4) "0.00" ["minDisplayPriceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["maxDisplayPriceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["canManage"]=> bool(false) ["peopleShowNum"]=> string(3) "150" ["isMember"]=> bool(false) ["status"]=> string(9) "published" ["orgId"]=> string(1) "1" ["orgCode"]=> string(2) "1." ["recommendWeight"]=> string(1) "0" ["recommendedTime"]=> string(1) "0" ["createdTime"]=> string(25) "2022-07-20T18:00:45+08:00" ["updatedTime"]=> string(25) "2025-12-13T08:32:27+08:00" ["product"]=> array(7) { ["id"]=> string(3) "742" ["targetType"]=> string(6) "course" ["title"]=> string(63) "与日俱进、破茧难成:PTP项目交易平台初创之惑" ["owner"]=> string(3) "920" ["createdTime"]=> string(10) "1658311245" ["updatedTime"]=> string(10) "1695090374" ["target"]=> array(17) { ["id"]=> string(3) "779" ["type"]=> string(6) "normal" ["title"]=> string(63) "与日俱进、破茧难成:PTP项目交易平台初创之惑" ["subtitle"]=> string(0) "" ["summary"]=> string(866) "

  作者: 韩小汀 ; 米泉 ; 周宁 ; 张强 ;

  关键词: 项目交易平台;精益创业;最小可行化产品;产品迭代

  发表日期: 2019-09-30

  出版社(学位授予单位): 北京航空航天大学

  摘要: 本案例描述了张三自决定创业后,经历了PTP项目交易平台推广不理想、失去“天使客户”等问题,但经过平台产品的快速迭代、不断试错、持续优化,最终成功签下第一订单的创业过程。然而,就在公司刚有起色时,平台再次陷入收入微薄的困境。张三创业之路该走向何方,成为摆在创业者面前的难题。案例旨在以张三的视角分析精益创业理论对初创公司的指导意义,引导学生对互联网公司产品创新、商业模式抉择等问题进行深入思考。

" ["cover"]=> array(3) { ["large"]=> string(75) "http://www.chinadatacase.com/files/course/2023/09-19/1026124e6e97428753.png" ["middle"]=> string(75) "http://www.chinadatacase.com/files/course/2023/09-19/1026124e7883121830.png" ["small"]=> string(75) "http://www.chinadatacase.com/files/course/2023/09-19/1026124e7ebc673415.png" } ["status"]=> string(9) "published" ["studentNum"]=> string(3) "150" ["discountType"]=> string(8) "discount" ["discount"]=> string(2) "10" ["minCoursePrice"]=> string(4) "0.00" ["maxCoursePrice"]=> string(4) "0.00" ["defaultCourseId"]=> string(3) "782" ["productId"]=> string(3) "742" ["goodsId"]=> string(3) "742" ["minCoursePrice2"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["maxCoursePrice2"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } } } ["extensions"]=> array(3) { [0]=> string(8) "teachers" [1]=> string(14) "recommendGoods" [2]=> string(10) "isFavorite" } ["specs"]=> array(1) { [0]=> array(26) { ["id"]=> string(3) "745" ["goodsId"]=> string(3) "742" ["targetId"]=> string(3) "782" ["title"]=> string(0) "" ["seq"]=> string(1) "1" ["status"]=> string(9) "published" ["price"]=> string(4) "0.00" ["coinPrice"]=> string(4) "0.00" ["usageMode"]=> string(7) "forever" ["usageDays"]=> string(1) "0" ["usageStartTime"]=> string(1) "0" ["usageEndTime"]=> string(1) "0" ["buyableStartTime"]=> string(1) "0" ["buyableEndTime"]=> string(1) "0" ["buyableMode"]=> NULL ["buyable"]=> string(1) "1" ["maxJoinNum"]=> string(1) "0" ["services"]=> array(0) { } ["priceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["displayPrice"]=> string(4) "0.00" ["displayPriceObj"]=> array(2) { ["currency"]=> string(3) "RMB" ["amount"]=> string(4) "0.00" } ["isMember"]=> bool(false) ["access"]=> array(2) { ["code"]=> string(14) "user.not_login" ["msg"]=> string(15) "用户未登录" } ["hasCertificate"]=> bool(false) ["learnUrl"]=> string(42) "http://www.chinadatacase.com/my/course/782" ["teachers"]=> array(1) { [0]=> array(6) { ["id"]=> string(3) "920" ["nickname"]=> string(5) "sunzt" ["title"]=> string(3) "SZT" ["uuid"]=> string(40) "e503fcc369566e5334164b592282c631dc411d18" ["destroyed"]=> string(1) "0" ["avatar"]=> array(3) { ["small"]=> string(76) "http://www.chinadatacase.com/files/default/2022/07-19/154831f8e462628432.jpg" ["middle"]=> string(76) "http://www.chinadatacase.com/files/default/2022/07-19/154831f8dc02094723.jpg" ["large"]=> string(76) "http://www.chinadatacase.com/files/default/2022/07-19/154831f8cf4a300315.jpg" } } } } } } 与日俱进、破茧难成:PTP项目交易平台初创之惑 - 中国经管实验教学案例平台