伴随着“互联网 +”大数据时代的来临，企业间合作是大势所趋。近年，中国互联网行业企业投资数量呈井喷式增长，大批量的企业间战略性投资事件正改变着当前市场格局。2015年2月，魅族科技同阿里集团联合宣布：阿里投资魅族5.9亿美元。阿里于1999年在杭州被创立，经营多项业务，并从关联公司业务服务中取得经营商业生态系统上的支援。今年4月，阿里正式宣布已经成为全球最大的零售交易平台。魅族科技成立于2003年，是一家国内外知名智能手机厂商，立足于中高端市场。两家企业强强联合，为优势竞争而彼此让步，带来新的用户增长模式，共同创造价值。本案例就两企业合作情况及其营业状况进行分析，同时对企业此战略的优劣势进行阐述。
"
["minPrice"]=>
string(4) "0.00"
["maxPrice"]=>
string(4) "0.00"
["discountId"]=>
string(1) "0"
["images"]=>
array(3) {
["large"]=>
string(75) "http://www.chinadatacase.com/files/course/2023/03-16/13134154feaa111012.jpg"
["middle"]=>
string(75) "http://www.chinadatacase.com/files/course/2023/03-16/1313415506cf266319.jpg"
["small"]=>
string(75) "http://www.chinadatacase.com/files/course/2023/03-16/131341550e1e439861.jpg"
}
["ratingNum"]=>
string(1) "0"
["rating"]=>
string(1) "0"
["hitNum"]=>
string(3) "236"
["hotSeq"]=>
string(1) "0"
["maxPriceObj"]=>
array(2) {
["currency"]=>
string(3) "RMB"
["amount"]=>
string(4) "0.00"
}
["minPriceObj"]=>
array(2) {
["currency"]=>
string(3) "RMB"
["amount"]=>
string(4) "0.00"
}
["minDisplayPrice"]=>
string(4) "0.00"
["maxDisplayPrice"]=>
string(4) "0.00"
["minDisplayPriceObj"]=>
array(2) {
["currency"]=>
string(3) "RMB"
["amount"]=>
string(4) "0.00"
}
["maxDisplayPriceObj"]=>
array(2) {
["currency"]=>
string(3) "RMB"
["amount"]=>
string(4) "0.00"
}
["canManage"]=>
bool(false)
["peopleShowNum"]=>
string(3) "145"
["isMember"]=>
bool(false)
["status"]=>
string(9) "published"
["orgId"]=>
string(1) "1"
["orgCode"]=>
string(2) "1."
["recommendWeight"]=>
string(1) "0"
["recommendedTime"]=>
string(1) "0"
["createdTime"]=>
string(25) "2022-07-22T10:03:39+08:00"
["updatedTime"]=>
string(25) "2025-12-17T05:44:06+08:00"
["product"]=>
array(7) {
["id"]=>
string(3) "791"
["targetType"]=>
string(6) "course"
["title"]=>
string(99) "公司战略性投资与我国投资银行业务拓展——以阿里斥资入股魅族科技为例"
["owner"]=>
string(2) "71"
["createdTime"]=>
string(10) "1658455419"
["updatedTime"]=>
string(10) "1744881573"
["target"]=>
array(17) {
["id"]=>
string(3) "828"
["type"]=>
string(6) "normal"
["title"]=>
string(99) "公司战略性投资与我国投资银行业务拓展——以阿里斥资入股魅族科技为例"
["subtitle"]=>
string(0) ""
["summary"]=>
string(1115) " 伴随着“互联网 +”大数据时代的来临，企业间合作是大势所趋。近年，中国互联网行业企业投资数量呈井喷式增长，大批量的企业间战略性投资事件正改变着当前市场格局。2015年2月，魅族科技同阿里集团联合宣布：阿里投资魅族5.9亿美元。阿里于1999年在杭州被创立，经营多项业务，并从关联公司业务服务中取得经营商业生态系统上的支援。今年4月，阿里正式宣布已经成为全球最大的零售交易平台。魅族科技成立于2003年，是一家国内外知名智能手机厂商，立足于中高端市场。两家企业强强联合，为优势竞争而彼此让步，带来新的用户增长模式，共同创造价值。本案例就两企业合作情况及其营业状况进行分析，同时对企业此战略的优劣势进行阐述。
"
["cover"]=>
array(3) {
["large"]=>
string(75) "http://www.chinadatacase.com/files/course/2023/03-16/13134154feaa111012.jpg"
["middle"]=>
string(75) "http://www.chinadatacase.com/files/course/2023/03-16/1313415506cf266319.jpg"
["small"]=>
string(75) "http://www.chinadatacase.com/files/course/2023/03-16/131341550e1e439861.jpg"
}
["status"]=>
string(9) "published"
["studentNum"]=>
string(3) "145"
["discountType"]=>
string(8) "discount"
["discount"]=>
string(2) "10"
["minCoursePrice"]=>
string(4) "0.00"
["maxCoursePrice"]=>
string(4) "0.00"
["defaultCourseId"]=>
string(3) "831"
["productId"]=>
string(3) "791"
["goodsId"]=>
string(3) "791"
["minCoursePrice2"]=>
array(2) {
["currency"]=>
string(3) "RMB"
["amount"]=>
string(4) "0.00"
}
["maxCoursePrice2"]=>
array(2) {
["currency"]=>
string(3) "RMB"
["amount"]=>
string(4) "0.00"
}
}
}
["extensions"]=>
array(3) {
[0]=>
string(8) "teachers"
[1]=>
string(14) "recommendGoods"
[2]=>
string(10) "isFavorite"
}
["specs"]=>
array(1) {
[0]=>
array(26) {
["id"]=>
string(3) "794"
["goodsId"]=>
string(3) "791"
["targetId"]=>
string(3) "831"
["title"]=>
string(0) ""
["seq"]=>
string(1) "1"
["status"]=>
string(9) "published"
["price"]=>
string(4) "0.00"
["coinPrice"]=>
string(4) "0.00"
["usageMode"]=>
string(7) "forever"
["usageDays"]=>
string(1) "0"
["usageStartTime"]=>
string(1) "0"
["usageEndTime"]=>
string(1) "0"
["buyableStartTime"]=>
string(1) "0"
["buyableEndTime"]=>
string(1) "0"
["buyableMode"]=>
NULL
["buyable"]=>
string(1) "1"
["maxJoinNum"]=>
string(1) "0"
["services"]=>
array(0) {
}
["priceObj"]=>
array(2) {
["currency"]=>
string(3) "RMB"
["amount"]=>
string(4) "0.00"
}
["displayPrice"]=>
string(4) "0.00"
["displayPriceObj"]=>
array(2) {
["currency"]=>
string(3) "RMB"
["amount"]=>
string(4) "0.00"
}
["isMember"]=>
bool(false)
["access"]=>
array(2) {
["code"]=>
string(14) "user.not_login"
["msg"]=>
string(15) "用户未登录"
}
["hasCertificate"]=>
bool(false)
["learnUrl"]=>
string(42) "http://www.chinadatacase.com/my/course/831"
["teachers"]=>
array(1) {
[0]=>
array(6) {
["id"]=>
string(2) "71"
["nickname"]=>
string(6) "admin2"
["title"]=>
string(5) "admin"
["uuid"]=>
string(40) "0594022bb8ab8bc17c0faad10ac9e108223f750e"
["destroyed"]=>
string(1) "0"
["avatar"]=>
array(3) {
["small"]=>
string(73) "http://www.chinadatacase.com/files/user/2023/03-09/0913415c02ed921676.png"
["middle"]=>
string(73) "http://www.chinadatacase.com/files/user/2023/03-09/0913415bfc8f030926.png"
["large"]=>
string(73) "http://www.chinadatacase.com/files/user/2023/03-09/0913415bee27724865.png"
}
}
}
}
}
}
{
"i18nChapterName": "章",
"i18nUnitName": "节",
"i18nLessonName": "课时",
"i18nTaskName":"任务"
}
{
"text": {
"icon": "es-icon es-icon-graphic",
"name": "图文"
}
,
"video": {
"icon": "es-icon es-icon-video",
"name": "视频"
}
,
"audio": {
"icon": "es-icon es-icon-audio",
"name": "音频"
}
,
"live": {
"icon": "es-icon es-icon-entry-live",
"name": "直播"
}
,
"discuss": {
"icon": "es-icon es-icon-discuss",
"name": "讨论"
}
,
"flash": {
"icon": "es-icon es-icon-flash",
"name": "Flash"
}
,
"doc": {
"icon": "es-icon es-icon-document",
"name": "文档"
}
,
"ppt": {
"icon": "es-icon es-icon-ppt",
"name": "PPT"
}
,
"testpaper": {
"icon": "es-icon es-icon-examination",
"name": "考试"
}
,
"homework": {
"icon": "es-icon es-icon-task",
"name": "作业"
}
,
"exercise": {
"icon": "es-icon es-icon-exercise",
"name": "练习"
}
,
"download": {
"icon": "es-icon es-icon-downloadfile",
"name": "下载资料"
}
,
"cases": {
"icon": "es-icon es-icon-school",
"name": "实验"
}
}
1765946079
